The CIC, Founding partner
Ever since the very first Easter Festival in 2013, CIC, the festival’s founding partner, has provided unwavering support to this unprecedented entrepreneurial project.
As an event known for its artistic daring and remarkable commitment to bringing music to the region, its efforts to diversify the cultural scene so as to share the excellence of classical music well beyond Aix-en-Provence and its audience of music-lovers is nothing short of exceptional. With joint skippers Dominique Bluzet and Renaud Capuçon on board, the Easter Festival brings the best of the Provence region to the rest of Europe. We are immensely proud of the unmissable, top-shelf cultural and community event it has become. In 2025, the CIC’s decision to support the 12th edition of the Easter Festival is very much in tune with the principles that underpin this entrepreneurial venture. It also chimes with the direction announced by Crédit Mutuel Alliance Fédérale, of which the CIC is a branch, as part of its 2024-2027 strategic Plan: Togetherness, Performance, Solidarity. In line with its founding values, the CIC, a mission-driven bank, is currently putting an ambitious strategy in place and implementing it through its commitments to its partners.
Togetherness: As an institution committed to local involvement and building relationships and in a particularly challenging context for the cultural sector, the CIC is keen to support the Easter Festival as a truly entrepreneurial project for bringing classical music to the widest audience possible.
Performance: By providing the same care and support to artistic performance as it does to the plans and projects of its customers, the CIC encourages excellence in all its forms. The underlying ethos is always to improve society at large, by getting involved on a grassroots level, supporting talent and skills and fostering innovation. The programme of the 2025 edition of the Easter Festival is sure to reflect this ethos.
Solidarity: One of the CIC’s founding values and the watchword for the direction it wishes to take. The Easter Festival reflects this ambition as part of its mission with the guiding principle behind the “Music for all”. The free of charge musical programmes staged for the benefit of young audiences and those who do not often have access to classical music are a wonderful example of this commitment.
Motivated by yet another ambitious objective, to bring the universal, unifying art of classical music to the widest audience possible, the CIC wishes you all an accessible and unforgettable Easter Festival 2025.
Daniel Baal, Président du CIC